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Our Story

Why We Start FairPrices

We have observed multiple online retailers and marketplaces charging a premium fee for every transaction step during a purchase process. Such marketplaces bring in to play all possible tricks to cover up the hidden costs and mark-ups and use “smart” marketing tactics to promote their sales, deals & discounts, even during the Covid-19 pandemic, which makes shopping more complicated and less enjoyable.

 When shopping should be both fun and fair, the consumers end up paying much more than the products' actual value. Even when buying “more” should enable significant “savings” for the consumer, they only end up paying more when buying more.

Marketplaces are becoming more and more greedy and drifting away from their original ethos and intentions of serving consumers, only to make them a victim of price gouging when the margin-oriented principle takes over the customer-oriented principle.

This is so wrong and it should not be like this! And this is why the idea of FairPrices, an honest shopping platform and a reliable life partner, was born!


What is the relationship between FairPrices and Wholee

FairPrices is a sub-brand of Wholee. We select some popular products from millions sold on Wholee for our customers.


Our Promises

Why “Fair & Competitive Price”?

We believe in a long-term win-win relationship with our members based on mutual trust rather than a one-off deal with a huge profit. We’re honest and trustworthy, as consumers don’t have to pay more, and we don’t want to earn more. At FairPrices, the price of every product reflects its true cost.

Why “Selected & Diversified Products”?

We have a professional team to understand the consumers’ need, set a strict multi-dimensional quality standard and search & select only reliable value-for-money products from around the world.

We’re dedicated to creating a one-stop shopping paradise with diverse products for all our consumers – shopping lovers. Whenever they come and whatever they want, they should always be fully satisfied.



Why “Efficient & Reliable Delivery Service”?

We understand regular shoppers are always eager to receive their packages and shipment soon. But we also believe that there should be a balance between delivery efficiency and delivery price so that the consumers don’t have to pay anything extra for a product because of a high delivery fee.

Therefore, we are always trying to find a balanced delivery solution!

Why “Easy and Reliable Shopping Experience”?

We believe shopping should be fun and not confusion, worrying or troubling. We connect consumers and manufacturers worldwide, divided by geography, language, culture, and habit but united by a fair and transparent shopping platform.

We’re dedicated to make all consumers around the world feel at home while shopping without any barriers.

We’re dedicated to creating a “zero worries” shopping experience by promising adequate backups in any unintended issues and minimizing any trouble for the consumers.

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